Dhruv Rathee launches AI startup ‘AI Fiesta’ but is it really a good deal?

Popular YouTuber Dhruv Rathee, who has close to 3 crore subscribers, has entered the startup world with the launch of AI Fiesta, a platform that promises affordable access to multiple premium AI models in one place. The move has generated both excitement and skepticism in India’s fast-growing AI user community.

Rathee explained that the idea came from two problems he noticed: the high cost of AI subscriptions and the hassle of switching between different platforms. While tools like ChatGPT Plus, Gemini Pro, Claude, Grok and Perplexity offer powerful features, their monthly fees of $20–$30 each make them unaffordable for most users in India.

What AI Fiesta offers

The new platform bundles several models, including ChatGPT-5 Plus, Gemini 2.5 Pro, Claude 4 Sonnet, Grok 4 and Perplexity Sonar Pro, into a single chat interface. It allows users to compare answers side by side, follow up selectively with one model, and use features like prompt improvement, project prompts, image generation and audio transcription.

AI Fiesta is priced at ₹999 per month (₹833 with annual billing) and supports UPI payments, something missing from most international AI platforms. Subscribers also get access to an “Ultimate Prompt Book” with 3,000+ prompts, webinars and a learning community. Rathee co-founded the startup with a Y Combinator alumnus and says future plans include regional language support and an iOS app.

The catch: token limits

However, the big debate is about what users actually get for the price. AI Fiesta gives 400,000 tokens per month, but these are shared across all AI models. That means if you ask one question to six different models, your token usage is multiplied six times.

On Reddit and tech forums, many users pointed out that what looks like a generous limit could run out very fast. By comparison, ChatGPT Plus ($20/month) offers higher token allowances without this shared-pool system. Critics argue that AI Fiesta looks cheaper at first glance but may actually give less value in practice.

Some users even questioned whether the platform is really providing access to the latest “pro” versions of these models, while others dismissed it as just another “AI wrapper” with fancy packaging. Competing platforms like T3.chat or OpenRouter were cited as offering better deals.

Why it matters

Despite the criticism, Rathee’s massive following could help AI Fiesta attract a large beginner audience, especially younger users who want to experiment with AI without juggling multiple subscriptions. Supporters say even if the models aren’t always the most advanced, the convenience and UPI payments make it appealing for the Indian market.

For now, the launch of Dhruv Rathee’s AI startup has sparked a bigger conversation: is AI Fiesta really democratizing AI access, or is it just another middleman service riding on Rathee’s popularity? The answer may depend on how quickly users hit those token limits — and whether they feel they’re getting real value for their money.

Q&A on Dhruv Rathee’s AI startup AI Fiesta

What is Dhruv Rathee’s AI startup?
Dhruv Rathee has launched AI Fiesta, his first startup. It is a subscription-based platform that lets users access multiple premium AI models like ChatGPT-5 Plus, Gemini 2.5 Pro, Claude 4 Sonnet, Grok 4 and Perplexity Sonar Pro in a single chat interface.

Why did Dhruv Rathee start AI Fiesta?
According to Rathee, he saw two major problems:

1. AI tools like ChatGPT Plus or Gemini Pro are too expensive for most Indian users, costing $20–$30 each per month.
2. Different models are good at different tasks, which forces people to switch between multiple platforms.

AI Fiesta aims to solve both by offering several models at once for a lower combined price.

How much does AI Fiesta cost?
The subscription costs ₹999 per month, or ₹833 per month with annual billing. Unlike most international AI services, it also supports UPI payments, making it easier for Indian users.

What features does AI Fiesta offer?

• Side-by-side comparison of AI answers
• Ability to continue follow-ups with one chosen model
• Prompt improvement and project-based prompts
• Image generation and audio transcription
• Free “Ultimate Prompt Book” with 3,000+ prompts
• Access to a learning community and webinars

Who co-founded AI Fiesta with Dhruv Rathee?
The startup is co-founded with a Y Combinator alumnus (name not yet disclosed).

What is the big criticism about AI Fiesta?
The main concern is the 400,000 monthly token limits, which is shared across all models. If a single question is sent to six AIs, it uses six times the tokens. This means the allowance can run out quickly, making it less valuable than it looks compared to individual subscriptions like ChatGPT Plus.

Are the models in AI Fiesta real premium versions?
Some users on Reddit and tech forums claim the models might not be the latest “pro” versions. Others argue it may simply route queries through cheaper APIs. There is no official confirmation of this from Rathee’s team.

How are people reacting?
Reactions are mixed. Supporters say it’s a good way to make AI accessible in India, especially with UPI support. Critics say it’s just another “AI wrapper” and not cost-effective for heavy users compared to direct API subscriptions or alternatives like T3.chat and OpenRouter.

What’s next for AI Fiesta?
Future plans include:

• Regional language support
• Expanding the range of AI models
• Launching an iOS app