Email marketing remains one of the highest ROI channels for businesses. The right email marketing software improves deliverability, automation, and analytics, helping businesses grow revenue in 2026.
What Is Email Marketing Software?
Email marketing software helps businesses:
- Create and send newsletters and campaigns
- Automate email sequences
- Segment subscribers
- Track performance metrics (opens, clicks, conversions)
Best Email Marketing Software
1. Mailchimp
Best for all-in-one marketing
Mailchimp is user-friendly and integrates with multiple platforms.
Key features:
- Email automation
- A/B testing
- Audience segmentation
- Analytics dashboard
Pricing: Free & paid plans
Best for: Small businesses and startups
2. ActiveCampaign
Best for automation-focused businesses
ActiveCampaign excels at advanced workflows and personalized emails.
Key features:
- Marketing automation
- CRM integration
- Behavior-based targeting
- Detailed analytics
Pricing: Paid
Best for: Businesses seeking high ROI with automation
3. HubSpot Email Marketing
Best for inbound marketing integration
HubSpot integrates email campaigns with its CRM and marketing hub.
Key features:
- Contact segmentation
- Automated sequences
- Campaign analytics
- Integration with sales and marketing tools
Pricing: Free & paid plans
Best for: Businesses already using HubSpot CRM
4. Sendinblue
Best for budget-friendly email marketing
Sendinblue offers strong automation at an affordable cost.
Key features:
- Email campaigns and SMS marketing
- Workflow automation
- Real-time reporting
- Advanced segmentation
Pricing: Free & paid plans
Best for: Small and medium businesses on a budget
How Email Marketing Software Improves ROI
- Personalized campaigns increase engagement
- Automation reduces manual effort
- Analytics help optimize performance
- Integrations boost overall marketing efficiency
How to Choose the Right Email Marketing Tool
- Company size and email volume
- Automation needs
- Integration with CRM and e-commerce tools
- Budget
Final Verdict:
Mailchimp is perfect for beginners and small businesses, while ActiveCampaign offers the highest ROI for automation-focused marketers.