Meta Downranks & Demonetizes Unrelated “Top 10 #BMW Facts” Clickbait Accounts

Meta has finally admitted that Facebook feeds are clogged with spam and low-quality posts. On Thursday, the company announced in a blog post that it will start cracking down on accounts that share this kind of content.

Meta said users aren’t seeing the fresh, engaging posts they care about, so it will reduce how often it shows content with long, clickbait captions or captions that don’t match the shared link. Creators who post this junky content will see their reach fall, and they won’t be able to earn money from Facebook.

To fight fake engagement networks—where pages like, comment, and share each other’s posts to trick Facebook’s algorithms—Meta will let users secretly “downvote” irrelevant comments. The company will also use these downvotes, plus other reports, to shrink the reach of bad-actor pages or remove them entirely.

This announcement comes as Facebook rolls out new features to keep adults on the platform. Recently, Meta added a “Friends” tab that only shows posts from people you follow, a move similar to TikTok’s content tabs.

In Nepal and other countries, many pages have been abusing Facebook’s system with “#BMW” tricks. They mix unrelated political or false news with links and then slip in real BMW car info at the bottom. These posts get boosted by Facebook, so Meta’s crackdown should help curb that spam too.